When companies outsource link building or outsource SEO to the Philippines and other major outsourcing destinations, they are delegating the management of their search engine marketing tasks to a third party company or a service provider. This service provider will then be handling all the tasks involved in search engine optimization or SEO. These tasks include link building, keyword use in text or content, forum posting, site analysis, keyword density, URL structure, blog installation and posting, internal linking, classified submission, article submission, social bookmarking, directory submission, forum posting, RSS submission, blog submission, forum posting, press release submission, reciprocal linking, and keyword research
These are all activities aimed at leveraging the tremendous opportunity that the Internet offers. With billions of people across the globe going online practically at every second of the day and every day of the week, the Internet gives plenty of opportunity for companies to increase awareness of their brands, gain interest, attract new customers, and gain possible sales leads. All these – including the first step which is finding ways to attract and encourage Internet users to visit the company web site – should be articulated and mapped out in a search engine marketing strategy. This is a search engine optimization strategy that is:
1. Concrete and comprehensive
2. Should be the right fit for your company and not taken from any kind of generic SEO plan
3. Realistic and achievable.
4. Should go beyond merely creating an online version of the company
5. Should be part of an overall picture. It should fit in perfectly with the firm’s overall marketing plan and should be geared toward similar goals.
Image Credit: Freelance Link Builder
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