SEO Outsourcing Philippines: Guide to Finding the Right Service Provider

SEO outsourcing to the Philippines, or other top outsourcing destinations, is a necessity. It’s not enough to simply have an official web site or the online version of your business’ brick and mortar store. Your company needs to leverage the many opportunities to make your brand more recognizable online and reach the billions that use the Internet at any given time. When you outsource SEO to the Philippines, or to any other outsourcing destination, it means you are hiring a third party company or service provider of search engine optimization (SEO).

Also referred to as search engine marketing, search engine optimization is done to encourage more visitors to the company’s web site and develop interest in the products or services that the company carries. Building brand recognition and a stronger online presence should be aligned with the company’s main goals, particularly the sales goals. Ultimately, of course, this should all lead to more sales for the company.    

Finding the right service provider is crucial not only to make sure that your company reaps the benefits of outsourcing but also to make sure that the sales goals are realized. If you’re not careful with your selection, you might end up with an irresponsible service provider that might expose your company’s web site to penalties from search engines such as Google. Penalties include lower ranking on the search engine results page (SERP) and being removed from the search engine’s index.

A good way to start when outsourcing web design to the Philippines is through an assessment of the web design goals.

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Definite Standard of Outsourcing Company in the Philippines

Go for the service provider of web design in the Philippines, or any other outsourcing destination for that matter, that has a good combination of services, reasonable fees, highly skilled, and creative employees and high quality management.  

Looking for an outsourcing company in the Philippines? That wouldn’t surprise business process outsourcing (BPO) industry experts. The Philippines, as you may know, is one of the major outsourcing destinations in the world. It is the leading service provider – in the planet – when it comes to voice services and is the second leading service provider (next to India) – again, in the planet – when it comes to non voice services and complex services. A Philippines outsourcing company would typically have employees that are well trained and have excellent communication skills. Business process outsourcing (BPO) firm employees in the Philippines are also well known for being tech savvy and being friendly and accommodating.

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BPO firms in the Philippines also typically have lower labor costs compared to other outsourcing destinations and neighboring countries. That’s because the country has a high population growth rate which is the reason for the large number of working age Filipinos. This young population is projected to keep labor costs lower compared to the neighboring countries for years to come.  

Cultural fit is also among the strengths of a Philippines outsourcing company that many companies are interested in leveraging. For example, an outsourcing company in the Philippines that has employees that have a cultural affinity and are more knowledgeable of Western culture would be able to understand America humor better than their counterparts from other outsourcing destinations. That, then, is the kind of outsourced employee that American animation companies would be interested in hiring because that is the kind of employee that would be able to produce better drawings and better representations of the American jokes.

But don’t just sign up with the first service provider you find. Meet with several outsourcing companies and assess their services, fees, quality of management and employees, and track record. Find out as much as you can about what past clients have to say about the company.

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Finding the Right Website Moderator

Hiring a vendor of mobile application development services  means that you are getting a third party firm to manage your software development.

For any company – small, mid sized, or large – having an official web site is not enough. It’s not enough to have a site that functions merely as an online version of your brick and mortar store or your place of business. This web site needs to, like practically every th ing else in the company, function with accomplishing the company’s sales goals in mind. That’s why it’s important that the company’s official web site has a website moderator; and a really good one at that. Website moderation is aimed at keeping the site free from inappropriate materials and other unwanted items. What these kinds of materials do is take away the attention from what should be the focus of the web site: the services or products that your company offers.  Web site moderation, or web content filtering, is also done to remove materials that may put the company in a bad light.

 

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The team that handles web site content filtering keeps close tabs on the site to make sure that unwanted materials are spotted and removed as soon as possible. Aside from keeping inappropriate materials away from the web site, a website moderator also manages the web site’s message boards, keeping the peace and making sure that the tone and the exchanges remain friendly. If some visitors start taking an aggressive tone or using abusive language, the person handling the web site content filtering should be able to put an end to the verbal squabble and encourage web site visitors to use a friendlier tone.  The person handling website moderation is also typically in charge of providing the responses to complaints posted on the official web site.

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Tips for Hiring SEO-SEM Outsourcing Firm

Mobile Application Development Outsourcing: Implementation and Monitoring Click here.. 

One of the key decisions that you have to make that will affect the success of your search engine marketing efforts is choosing the service provider that will manage your search engine marketing tasks. Try to consult several vendors. Don’t sign up with the first service provider you interview. You need to compare skills, quality of management, services, and fees and then, finally, pick the vendor that can provide you with a sensible combination of these factors.   

Ask the SEO service provider about their SEO goals for your company. Examine these goals carefully. Are they realistic? Can they be done within the deadlines and timelines that the SEO firm promised?

Is the SEO firm promising you astounding rankings in the search engine results pages because they claim to have a special relationship with one of the search engines? If the SEO SEM service provider is making dubious, shady, or unethical claims, walk away. You will be a hundred times better off with an SEO company that uses realistic, straightforward, and ethical search engine marketing techniques. Those that use “black hat” techniques – techniques that are in violation of quality guidelines set by search engines such as Google – will only cause your company web site to be penalized, usually with a much lower ranking. When hiring an SEO-SEM outsourcing firm, you might want to ask about the SEO packages or service packages that are bundled and typically offered at a lower fee

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Outsource Link Building and Your Online Marketing Strategy

When companies outsource link building or outsource SEO to the Philippines and other major outsourcing destinations, they are delegating the management of their search engine marketing tasks to a third party company or a service provider. This service provider will then be handling all the tasks involved in search engine optimization or SEO. These tasks include link building, keyword use in text or content, forum posting, site analysis, keyword density, URL structure, blog installation and posting, internal linking, classified submission, article submission, social bookmarking, directory submission, forum posting, RSS submission, blog submission, forum posting, press release submission, reciprocal linking, and keyword research

These are all activities aimed at leveraging the tremendous opportunity that the Internet offers. With billions of people across the globe going online practically at every second of the day and every day of the week, the Internet gives plenty of opportunity for companies to increase awareness of their brands, gain interest, attract new customers, and gain possible sales leads. All these – including the first step which is finding ways to attract and encourage Internet users to visit the company web site – should be articulated and mapped out in a search engine marketing strategy. This is a search engine optimization strategy that is:
1. Concrete and comprehensive
2. Should be the right fit for your company and not taken from any kind of generic SEO plan
3. Realistic and achievable.
4. Should go beyond merely creating an online version of the company
5. Should be part of an overall picture. It should fit in perfectly with the firm’s overall marketing plan and should be geared toward similar goals.

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